In doing sensory ethnography i outline a way of thinking about and doing ethnography that takes as its starting point the multisensoriality of experience, perception, knowing and practice. Bursting with practical advice on how to effectively conduct and share sensory ethnography this is an important, original book. The former has found expression in some of the observational films of robert gardner and his intellectual progeny at the harvard sensory ethnography lab. Download pdf doing sensory ethnography book full free. This bold agendasetting title continues to spearhead interdisciplinary, multisensory research into experience, knowledge and practice. Methodspace users have free access to selected journal articles, book chapters, etc which highlight emerging topics in the field. Doing sensory ethnography request pdf researchgate. As part of the fuzzy front end of research, ethnography is a helpful method to understand consumer needs prior to product development 1.
First, i outline its continuities and departures from existing ethnographic methodologies. The book provides an accessible analysis of the theoretical, methodological, and practical aspects of doing sensory ethnography, drawing on examples and case. This site is like a library, use search box in the widget to get ebook that you want. Download for offline reading, highlight, bookmark or take notes while you read doing sensory ethnography. Doing sensory ethnography 6 articulating emplaced knowledge understanding sensory experiences through interviews in doing sensory ethnography by sarah. What is sensory ethnography ncrm eprints repository. This article explores the genre of sensory ethnography through an investigation of the film leviathan 2012, lucien castaing. Stephanie spray and pacho velez, 20 courtesy cozette russell and the harvard sensory. In short, sensory ethnography is an attempt to resolve the subjective, artistic approaches needed to make effective and engaging work out of empirical data, at the same time as accurately representing its observations. Pdf doing sensory ethnography in consumer research vesa. In sensory ethnography, as in regular ethnography, the fieldwork process takes on different forms depending on whether the researcher is familiar with or a stranger to the field under study. It suggests that while the audiovisual domain is unquestionably a crucial ingredient of contemporary consumer culture, there is a pressing need to explore the role of. Pink, sarah doing sensory ethnography free download as pdf file. It suggests that while the audiovisual domain is unquestionably a crucial ingredient of contemporary consumer culture, there is a pressing need to explore the role of the.
As both performance studies and ethnography speak meaningfully to our relationships to place. Sensory ethnography is then broken down into specific methods that can be incorporated into each of the research phasesdesign, data collection, analysis, and writingwhile being mindful of any artificial distinctions or boundaries between them within the overall research project, as well as presenting some of the ethical and political. Apr 14, 2015 more recently weve seen christine hines virtual ethnography and ethnography for the internet, tom boellstorff et als ethnography and virtual worlds and rob kozinets netnography. Doing sensory ethnography 1 situating sensory ethnography. It is important for us to know the advantages of choosing ethnography over other types of. Doing sensory ethnography digital ethnography research. Basics of sensory evaluation, tools, techniques, methods and. Doing sensory ethnography in consumer research anu valtonen, university of lapland vesa markuksela, university of lapland johanna moisander, helsinki. Pink, s 2015, doing sensory ethnography second edition, sage, london, united kingdom. About doing sensory ethnography chapter 3 takes a necessarily more practical approach to the doing of sensory ethnography. The book provides an important framework for thinking about sensory ethnography stressing the numerous ways that smell, taste, touch and vision can be interconnected and interrelated within research.
Abstract sensory ethnography is an emerging trend within visual anthropology, with practitioners focusing on at least two different aspects. Part of learning how others are involves a process of incorporating self into the activity or submitting oneself sensually in order to embody the experience. It guides the reader through the field in a reflexive and highly stimulating way. The sensory ethnography lab sel is an experimental laboratory that promotes innovative combinations of aesthetics and ethnography. Sensory evaluation sensory evaluation is a scientific discipline that analyses and measures human responses to the composition and nature of foods and drink. Jul 01, 2009 crucial if you are interested in the idea of sensory ethnography, or attending more to sensory experience in doing ethnography, or thinking critically about sensory experience in relation to ethnography likethe privileging of visual experience, timelines and examples of ethnographic fieldwork, attending to the nonvisual in meaningful ways. I discuss further implications for how disability and inclusive sensory ethnography can enrich the study of everyday technology use. Sensory ethnography is an innovative methodology developed for understanding digital technologies and energy use in the home. Manning, 2008 combining artbased research, 1 sensory ethnography pink, 2009, statistical. The book provides an accessible analysis of the theoretical, methodological, and practical aspects of doing sensory ethnography, drawing on examples and case studies from the growing literature on sensory ethnographic studies and from the author.
Over the last decade, ethnographic documentary has evolved in two notable directions, reflecting an ongoing dialectic in the field regarding the on and offscreen possibilities of this work. Heather horst is associate professor and director, research partnerships in the college of design and social context and a founding director 20122015 of the digital ethnography research centre at rmit university, melbourne. Save up to 80% by choosing the etextbook option for isbn. Doing sensory ethnography investigates the possibilities afforded by attending to.
By a sensory ethnography i mean a process of doing. I propose that one of the goals of the sensory ethnographer is to seek to know places in other. The future of sensory anthropologythe anthropology of the senses i a focus on the senses has become a key theme in contemporary anthropology. Using sensory ethnography to understand the construction. In short, sensory ethnography is an attempt to resolve the subjective, artistic approaches needed to make effective and engaging work out of empirical data, at the same time as. Doing sensory ethnography second edition rmit research. Doing sensory ethnography is an essential, readable and above all fascinating volume that is required reading across disciplines and for anyone interested in or working on the senses. Education involves the engagement of the full range of the senses in the accomplishment of tasks and the learning of knowledge and skills. It uses analog and digital media, installation, and performance, to explore the aesthetics and ontology of the natural and unnatural world. It argues that even as the film dynamically explores new aesthetic territory, some of its basic presuppositions about the ability for film to convey experience and to. This paper is a contribution to sensory aware cultural consumer research. Drawing from the disciplines of philosophy, history and geography there has been a growing interest in sensory ethnography as a way of putting reflexive inquiry into meaningful practice. The study works towards a practicebased culturalist approach to sensory ethnography, a perspective that allows consumer scholars to empirically account for the cultural aspects of the senses. Drawing on an explosion of new, cutting edge research sarah pink uses real world examples to.
Doing sensory ethnography responds to a recent an explosion of interest in the senses across the social sciences. It is an approach that welcomes a peppering of social and. Using sensory ethnography to understand the construction of. The future of sensory anthropologythe anthropology of the. Doing sensory ethnography download ebook pdf, epub. Sarah pink an accessible discussion and analysis of the theoretical, methodological and practical aspects of doing sensory ethnography, drawing on examples and case studies from the growing literature on. Production courses associated with the sel are offered through anthropology, visual and environmental studies, and the graduate school of design. This practiceled phd offers two contributions to the emerging discipline of sensory ethnography. Is it possible to do sensory ethnography pink 2009 in. Click download or read online button to get doing sensory ethnography book now. The sensory ethnography lab at harvard supports innovative combinations of aesthetics and ethnography that deploy original media practices. By continuing to use this website, you agree to their use. Rather, i understand sensory ethnography as a developing field of practice. Access to society journal content varies across our titles.
Request pdf on jan 1, 2009, sarah pink and others published doing sensory ethnography find, read and cite all the research you need on researchgate. With special emphasis on smell, this lecture on sensory ethnography aims to discuss the role senses other than sight can play in ethnography, both in terms of methodology, and in providing us with substantive themes for empirical investigation and critical analysis. This pdf has been generated from sage research methods. If you have access to a journal via a society or association membership, please browse to your society journal, select an article to view, and follow the instructions in this box. In this short piece i suggest that this focus can be understood in terms of two strands, the original anthropology of the senses on the one hand, and the newer sensory anthropology on the other. From academia to intervention book is not to argue for a single model of sensory ethnography. Ncrm research methods festival 2010, 5th 8th july 2010, st. About doing sensory ethnography which an attempt to draw together contemporary scholarship and practice around the senses in ethnography is needed. As the definitions discussed above indicate, a set of existing methods is already. Doing sensory ethnography introduction about doing.
The sounds of equipment, devices, and activities draw attention to the physical processes underlying scientific research, the work underway which provides a ground for our highly technologized society. Doing sensory ethnography in consumer research valtonen. Andrew irving doing sensory ethnography situates the field in its broad multidisciplinary and contemporary context, but also provides a handson approach to ethnographic methods as well as the writing up of. Is it possible to do sensory ethnography pink 2009 in practices that are impossible for the researcher to take part in. Doing sensory ethnography 2nd edition 9781446287590. By a sensory ethnography i mean a process of doing ethnography that accounts for how this multisensoriality is integral both to the lives of people who. Harvards sensory ethnography lab a group of filmmakers is pushing nonfiction film in new and innovative directions. Ethnography deals with observing consumers in the field or their daily lives.
A sonic ethnography of scientific research environments at harvard university. Sarah pink suggests rethinking the ethnographic process through reflexive attention to what she terms the sensoriality of the experience, practice and knowledge of both researchers and those who participate in their research. It goes beyond conventional research that depends on what people say in interviews to instead encounter people as they live out the sensory, tacit, mundane and sometimes barely noticed elements of everyday life. Mar 22, 2014 overall the challenge of sensory ethnography is to find ways to communicate the relatedness of experiential and intellectual meanings. In this chapter i take a similar approach to what is perhaps the most firmly embedded research method in contemporary qualitative research practice. Pdf doing sensory ethnography download read online free.
Pdf doing sensory ethnography download full pdf book. The former has found expression in some of the observational films of robert gardner and his intellectual progeny at the harvard sensory. Here i identify and discuss how ethnographers might prepare for and anticipate some of the issues and practices that are particular to an approach to. By adam nayman published september 5th, 20 issue 91, fall 20 comments. Pdf doing sensory ethnography in consumer research anu. Sensory ethnography has gained traction in particular through sarah pink s work spanning the last 10 years e. Perception, place, knowing, memory and imagination in this chapter, i outline a set of principles for doing sensory ethnography through a focus on questions of perception, place, knowing, memory and imagination. The sensory ethnography films that have emerged from harvards sensory ethnography lab are paradigmshifting works have emphasized the immersive and experiential as strategies of formal. What is sensory ethnography pink, sarah 2010 what is sensory ethnography. Doing sensory ethnography situates the field in its broad multidisciplinary and contemporary context, but also provides a handson approach to ethnographic methods as well as the writing up of results. Javascript is disabled please follow these instructions javascript is required for this site to function correctly, follow. Pdf doing sensory ethnography in consumer research.
Mar 14, 2015 doing sensory ethnography situates the field in its broad multidisciplinary and contemporary context, but also provides a handson approach to ethnographic methods as well as the writing up of results. Doing sensory ethnography 8 between experience and. Whether youve loved the book or not, if you give your honest and detailed thoughts then people will find new books that are right for them. Understanding sensory experiences through interviews in the previous chapter i suggested rethinking participant observation through a sensory paradigm. Perception, place, knowing, memory and imagination methodspace. Through an empirical case study on sport fishing, the paper scrutinizes the challenges and opportunities related to conducting sensory ethnography. There are a number of methodologies that can be chosen for a research project. Inclusive sensory ethnography reveals novel understandings of how the internal senses shape and are shaped by mediated relationships, practices, and intimacies. Principles for sensory ethnography perception, place, knowing, memory and imagination in this chapter i outline a set of principles for doing sensory ethnography through a focus on questions of perception, place, knowing, memory and imagination. Doing sensory ethnography digital ethnography research centre. The future of sensory anthropologythe anthropology of the senses.
Leviathan and the experience of sensory ethnography. The sensory ethnography lab sel at harvard university is an interdisciplinary center for the making of anthropologically informed works of media that combine aesthetics and ethnography. Doing sensory ethnography available for download and read online in other formats. In this book, alex rhystaylor offers a groundbreaking sensory ethnography of east london. Pink, s doing sensory ethnography, sage publications. Video unpublished full text not available from this repository. My starting point for this book is the anthropology of the senses. Doing sensory ethnography 2nd edition by sarah pink and publisher sage publications ltd uk. Drawing on the multicultural context of london, one of the most cosmopolitan cities in the world, he explores concepts such as gentrification, class antagonism, new ethnicities and globalization. About doing sensory ethnography in doing sensory ethnography i outline a way of thinking about and doing ethnography that takes as its starting point the multisensoriality of experience, perception, knowing and practice. Doing sensory ethnography 6 articulating emplaced knowledge. From academia to intervention in this chapter, i situate sensory ethnography in two ways. Drawing on an explosion of new, cutting edge research sarah pink uses real world examples to bring this innovative area of study to life. However both in pedagogical practices and in the process of educational research, there has been a tendency to privilege the visual.
1040 446 16 185 1473 337 421 1490 271 506 832 272 1387 510 1200 934 1395 1194 395 252 805 941 54 925 205 1006 730 248 669 348 161 965